What it costs
Four things we do, and what they cost.
Four bands. Each one is a fixed fee, a published list of what arrives, and a duration we have actually hit.
If your budget is smaller than a band, say so. We will tell you honestly whether there is a smaller version of it — or point you at someone who should do it instead.
Nº 01
Identity
from £14,000
4–6 weeks
01
A mark, a type system, a colour that can be defended, and a manual thin enough that people actually read it.
- Wordmark + monogram
- Type system, licensed
- Colour, with contrast proofs
- 40-page manual
- Two printed proofs
Nº 02
Editorial
from £9,000
3–5 weeks
02
Books, reports, specimens. Grid, typesetting, image direction and a printer we already trust on the phone by week two.
- Grid + master pages
- Full typesetting
- Image direction
- Press-ready artwork
- On-press attendance
Nº 03
Packaging
from £11,000
4–8 weeks
03
Structure, artwork, dielines and the awkward legal panel nobody wants to lay out. Sample runs included, because flat art lies.
- Structural concepts
- Dielines + artwork
- Legal panel typesetting
- Two sample runs
- Printer handover
Nº 04
Wayfinding
from £18,000
6–12 weeks
04
Nomenclature, sign family, materials and a test at eight metres in the rain before anything is signed off.
- Nomenclature audit
- Sign family + sizes
- Material specification
- Full-size site test
- Fabricator pack
Something that is none of the above?
Retainers, workshops, second opinions and rescue jobs. Tell us what it is and we will quote it in a week, or say no in a day.
Selected facts
Small studio. Long memory.
1
Years in practice
Since 2014, from one room above a print shop.
1
Projects shipped
Identity, editorial, packaging, wayfinding, type.
1
Proofs pulled
On paper. We still think better with ink on our hands.
1
Inks in the drawer
The whole house palette, and every one is defensible.