All experiments
Tool · Web

The margin generator

A small tool that proposes page margins from a text block and refuses bad ones.

The margin generator
House set · Riso duotone, printed in this piece's ink

A small tool that proposes page margins from a stock size, a type size and a binding method, then prints its own reasoning underneath so you can disagree with it.

Margin decisions are the ones juniors get stuck on and seniors do in ninety seconds, mostly by feel. We wanted to find out whether the feel was a rule. It largely is: the gutter is a function of the binding and the paper's stiffness, and the outer margin is a function of where a thumb goes.

It is a hundred lines of code and it has ended more layout meetings than any document we have ever written.

The generator is not meant to be obeyed. Its actual job is to make the argument explicit — it says "22mm outer because perfect-bound, 120gsm, thumb clearance" and then somebody in the room says "no, because this is read on a desk", and that is the conversation that needed to happen.

It is a hundred lines of code and it has ended more layout meetings than any document we have ever written.

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The colophon

This site is set in Bricolage Grotesque, Literata and Martian Mono, and printed in sixteen Risograph inks — one for every project in the book. Built in Framer, in Leith.

Impression Nº 01 / 16After the Grid#FF48B0
COLOPHON
Back to the topPrivacyTermsCOLOPHON — a design practice. Demo content; every project, photograph and ink is editable in the CMS.

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